Have Your Website Designed For The Users Instead Of Search Engines

When it comes to providing the users with the authentic and most relevant results to their queries, Google has always been trying hard to improve their algorithms so that they can provide the users with the best results. With the help of its algorithms, Google determines as to how related a site is if an internet user finishes a search for a particular keyword or a key phrase. However, Google has made some very significant changes to its algorithms in the past few months and these changes have left many business owners wondering as to how the sites can be made to appear on the SERPs.

Google's algorithms help the web designers and developers

The changes have however helped the website developers and designers a lot. This is because, the designers have found out that by adding the important keywords and Meta data within a website design helps in improving its visibility over the internet. Even though a lot of people would be saying that SEO is no longer useful, this s not true by any means. This is because the only thing that is dead is the non organic methods that were used for link building. The websites still require to be optimized with the right keywords and right web design to help their cause of getting along with Google. According to the experts, a relevant and quality web design, along with quality content and social media activity play a very crucial role in dealing with the Google's algorithms. In other words, you can say that usability helps a lot in the creation of a Google approved website.

How a website should be designed?

This means that the websites have to be designed in a way that they end up in getting the users interested in their content and their target audience in the marketing terms. The designers also need to have a clear picture of their client's target market so that they can know what will appeal to them, what the trends are and how the design has to be created for the Google to crawl it easily.

Even though the pitch 'I know how to have a SEO friendly website designed for your needs" may end up in getting a negative response from the clients, and even though they may be confused about the usability of SEO, this is where you can help your cause in attracting the attention of the client by informing him about the usability of SEO. You can set up a website which would not only wow their customers but would also impress the search engine. All of this could be achieved easily if you choose to along with a proper web design company. This is how you can gain the trust of your client instead of finding loop holes in the rules of Google and this would also help you in putting your client's mind at ease about their site being safe from the future updates.

Targeting the specific age group
The best way to make sure that you are getting a user friendly website designed is to know exactly what your client is trying to get from your website. This means that you must know the age group that you are targeting of your customers as this makes a huge impact on the style and layout of your clients.

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4 Steps to Building a Successful Website

In any successful business you need to have customers for your product or service. In the case of a coffee shop or any street side business you would have passing traffic who are looking for your product. The first step is to attract people to visit you and try what you have to offer. The second step is to provide a quality product and satisfaction. The third step is to convince them to stay and maybe buy more from you and the forth step is to get them to return and maybe bring or recommend their friends.

In the internet world your shop front is your website and no matter how it looks or what it contains you will have no traffic in the beginning and you will have to entice people to visit you in some way. The four steps listed above are still valid for an online business and some would argue that they would be more important in the internet marketing world. It is necessary to have everything in place and functioning properly before you spend money on advertising and driving traffic to your website. Ask yourself, Why would I stay? Why would I come back? and Why would I recommend this site to my friends?

Step one. Getting visitors. Although I have listed this first, it would have to be the last thing you do. The quickest way to get visitors to your site is to pay for advertising in the form of pay per click, pay per view, solo ads or online and print media. The cheapest way is to have your site ranked in the search engines so that people find you when they are looking for what they want.

Step two. Giving value to your visitors is a must. However they got to your website, they need to get what they are looking for or they will just leave in disgust. Ensure that what they were searching for matches what you are offering. This may seem obvious but it is no good just getting visits if they are not being offered the right product or service for them.

Step three. Providing a reason to stay. If your site has additional information and or products, visitors may hang around and browse the rest of your site, making you more money in the end. It’s all about giving extra value to your visitors, maybe in the form of information or reviews or supporting products.

Step four. Enticing people to return. Providing helpful information, lots of reviews, fact sheets etc. can be a great way to get people to bookmark your page and come back often and also to get them to refer their friends. Look for ways to help your visitors. A place where they can comment or ask questions. Your primary goal here is to make your site a place they have to return to again and again.

Be prepared to add to your web site often. Ask yourself the three “Why” questions above. Think from the perspective of the visitor. More product reviews, more helpful suggestions, more and more FAQ’s and of course more of the latest products. An evolving and expanding web site is more interesting to your visitors and will become a must in their eyes. Make it easy for them to bookmark your site. Provide a mailing list so they get notified of changes and additions. Provide a way to share your site with their Facebook and Twitter friends. Let your happy visitors do the marketing for you which is the best kind of marketing you can get and it’s free.

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Effective Marketing Starts with the Design

Internet marketing techniques may be the trend these days, but traditional marketing is still as important and effective. Many businesses these days still use traditional materials when promoting their business.

This can range from business cards and flyers to brochures, banners, and posters. These materials are all useful especially when it comes to communicating important information to customers and prospects. However, the effectiveness of your materials will depend on how they are designed. It is important that you create the perfect design that will tell people your business image and message straight to the point. You can do plenty of ways to design your materials well. You can do custom printing for a stand out appeal or stick with a simple design to convey a simple and straightforward impression. However, you want your materials to be designed. Here are important design pointers you need to know:

1. Keep your material simple and easy to understand - People do not like reading long messages. They are busy individuals who do not have time to read lengthy materials. It would be best if you just deliver your message straight on. Create a simple copy that conveys your message effortlessly. You can always use bullet points if you want to break ideas into simple and legible parts. It will also be best if you use simple fonts that will make the words easily readable.

2. Match colors effectively - Be sure to use light colored font on a dark background. This will make the words more legible to read.

3. Follow the flow of the eyes rule - People commonly read from top to bottom and left to right. You have to make sure that the important details are put on the top left portion and the lesser important details are on the middle or bottom right. This will help you deliver the important details first to your customers and prospects.

4. Do not put too many texts and images - This will only crowd your material and make your message confusing. If you can use only one image, that would be better. Just make sure that the image you use is relevant to your business and the message you want to convey.

5. Give an irresistible offer - The best way to encourage people to respond to your ad at once is to provide and interesting offer. This can be a price cut, freebie, or reward, which can give them great benefits. It would be best if you can put a deadline on these offerings so you can generate immediate response.

6. Do not forget to put your complete contact details - This includes your phone number, mailing address, email, and website. This will help your customers contact you easily. Be sure to check the details before printing so there are no errors.

The perfect design and message will bring many benefits to your business. It is always best to ask the help of a trusted custom printer to make sure your materials look as incredible as possible. Remember that there are plenty of full service printing companies today. It is crucial that you find the best printer that will fit your need. A little research will help you find the perfect man that will give you the best marketing materials you can ever have.

Anna is an avid writer and follower of the latest custom web designing services that help businesses in their marketing and advertising campaigns.